So, you’ve decided to fly with the airline that’s famous for “Transfarency”. Whether it’s the two free checked bags or the lack of change fees, Southwest Airlines is a favorite for a reason. But if you aren’t maximizing the Rapid Rewards program, you’re leaving free travel on the table.
This guide will show you how to start earning points today and how to turn those points into your next vacation.
1. Membership is Free (And Points Never Expire)
First things first: it costs nothing to join. Unlike some other airlines, your Rapid Rewards points never expire as long as your account remains open. This makes it a perfect “starter” program for casual travelers.
2. How to Earn Points Fast
While you earn points every time you fly, that’s just the beginning.
- Fly and Earn: You earn points based on the fare type you buy. Choice Extra fares can earn up to 14 points per $1 spent, while Basic fares earn 2 points per $1.
- Credit Card Power: The fastest way to a free flight is a Southwest Rapid Rewards Credit Card. New cardmembers can often earn massive welcome bonuses—sometimes up to 50,000 to 85,000 points—after meeting a minimum spend.
- Everyday Partners: You can earn points by shopping through the Rapid Rewards Shopping portal or dining at participating restaurants. Even booking a car rental or hotel through a partner can boost your balance.
3. The “Holy Grail” of Travel: The Companion Pass
Southwest offers the best deal in the sky: the Companion Pass. Once you earn 135,000 qualifying points or fly 100 qualifying one-way flights in a calendar year, you can choose one person to fly with you for free (plus taxes and fees) every time you book a flight—whether you paid with cash or points!
Pro Tip: Many travelers earn the pass quickly by combining a personal and a business credit card sign-up bonus in the same year.
4. Redeeming Your Points
Redeeming is simple because there are no blackout dates. If a seat is available for purchase with cash, you can buy it with points.
- Value: On average, 1 point is worth about 1.2 to 1.5 cents.
- Flexibility: You can even use a mix of Cash + Points if you’re a little short on your balance.
5. New for 2026: Assigned Seating
Starting in late January 2026, Southwest is moving to assigned seating. Rapid Rewards members and cardholders will have new ways to secure their favorite spots, including preferred seating benefits for certain credit card tiers.
Ready to Start?
Don’t wait until your next flight to start earning. Head over to Southwest.com to sign up for your free account and start planning your next getaway.
